Farewell to Bob Cousy, 1963

A couple of players were in one corner, autographing basketballs. Auerbach was sitting alone, reading mail. We shook hands, and I said, “What about Cousy?”

“What can you say when you know you’re going to lose the greatest backcourtman who ever lived?” Red said. “Nobody will ever take his place. There’s only one Cousy.”

Golden State Warriors: We Are The Champions, 1975

The Warriors were not favored to win. Little, if any attention was given to the club’s determination and progression of improvement.

Gail Goodrich: Stumping the NBA, 1972

Goodrich says his blossoming into a superstar is due to many things, not the least of which is the confidence that coach Bill Sharman has instilled in him.

Gary Brokaw: Potential for Magic, 1974-78

As a youth, Brokaw tried to pattern his play after Walt Frazier and Dave Bing. Little did he know that several years later, it would be Frazier and Bing that would be his workaday opponents. 

The NBA’s Five Most-Underrated Players, 1968

If we missed your favorite underrated player, we’re sorry. But it just proves that you’re right—he’s so underrated, even the experts never got to him!

How the Boston Celtics Established a Dynasty, 1976

The guiding hand behind those brilliant personnel decisions was, of course, Auerbach, the feisty, little, self-proclaimed “dictator” of the Celtics, who is still the club’s general manager and still producing winners. There is no longer a dynasty in Boston simply because no new Bill Russell has come along—and probably never will.