Jack Twyman: TV Hoopla, 1970

ABC and the NBA are currently working on a multiyear contract, primetime telecasts are more in evidence than ever before, the number of games televised each year increases, and the ratings are up. The NBA has come a long way.

The NBA Before Load Management, 1973

More and more these days, Russell and other sportscasters appraise the product pointedly, with such asides as, “If there’s a loose ball around here today, you can be sure those guys won’t go get it.” Welcome as honest descriptions may be, they hardly compensate for a home fan’s boredom.

Secret Plot to Make NBA Champs of Milwaukee Bucks, 1971

The man making the offer was Wes Pavalon, owner of the Bucks, a 36-year-old multimillionaire. “There’s nothing mysterious about paying tremendous salaries to tremendous athletes,” Pavalon insists, “or in making them happy in other ways.”

Norm Van Lier: The Boos and the Cheers, 1978

Van Lier talks about being in the twilight years, but he really doesn’t believe that. He still talks about playing another four years under his present contract agreement with the Bulls.

Bill Sharman: The Game I’ll Never Forget, 1972

“I don’t think there’s any way we could have won the title—or even gotten into the final round—if we had not defeated the Bucks in that second game. The last few seconds of that game were among the most unusual and dramatic I have ever seen in my many years in professional basketball.”

Guy Rodgers: ‘He’ll Get the Ball to You Somehow,’ 1965

To his teammates and NBA opponents, Rodgers ranks right up at the top of the list with Cousy and Robertson when it comes to passing and dribbling ability.